Why should you read this blog?

The main purpose of this blog is to introduce you to Behavioural Science tools that might be useful to you in making your everyday and working life better.

This all started from regular pub discussions between my friends and me. I must say that I am very lucky to be surrounded by very bright personalities who are so different that they would probably kill each other if they were left altogether in one room without facilitation. I am going to introduce you some of my great friends as the main characters through our journey.

So whenever we meet, the conversations are never boring because we not only discuss our troubles but always try to find the ways out of them. The irony is, if my friends try to implement our collaborative ‘creative’ solutions drafted with a pinch of humour and spirit, not everything works as planned, but there are often positive improvements. The most interesting results begin when I’ve introduced my friends to some behavioural and neuroscience concepts which I have found fascinating, doing my Masters in Behavioural Science. I’ve quickly realised that some tools which have been implemented in policy making, are applicable for everyday decisions.

Well, with this in mind, I am going to share with you some personal stories of my friends. I convinced them to commit to real experiments within their everyday lives by applying behavioural science concepts. I promise not to scare you with boring definitions and hard to understand scientific concepts. The explanations will be very informal but based on evidence-based behavioural practices. I am very happy that simple behavioural interventions have already helped my friends to improve their choices and decisions at work, health and even love. I thought that if this lifted them up to another level of life quality, this might help some of you to become happier as well.

The main things that you might find interesting in the content are innovative behavioural tools to make better decisions while working on bad habits, seeking better alternatives to reach desirable goals, or finding ways out of confusing personal situations. Often we think that our difficult situation is unique and there is no one to help us get out of something that we are trapped in. However, there are plenty of smart and easy to implement practical ways to change our behavioural patterns, build new habits, improve lifestyle or work on will-power and self-control failures.

I hope you will also laugh reading the blog because there are plenty of really funny situations that my friends have been involved in and through their learning on how to apply behavioural techniques in their everyday lives

Although the names and images of my friends are made up with a link to their personalities and passions. All the personal situations described are real and provided with the story owner’s agreements to share with you.

Enjoy reading it and if this helps, I will be very happy to hear your own personal stories and feedback so do please share them.



  • A special thank you to my friend, an extraordinarily talented artist Artem Chernobay for all the blog images. We spent plenty of hours together designing unique sketches to illustrate the characters and their stories.
  • Thanks a lot to  Phoebe Allan who devoted her soul and passion to this project helping me to proofread and refine the content.